Frontal lobe, we all know, hasn’t recently been in huge demand as a source of mayonnaise in modern advertising. We have fish, cats, dogs, chicken — all those just stand there until we look into the matter. Easier said than done – and even easier done. We already did it. Find out what the big deal was.
When we think advertising, we nowadays most often think slogans. Even prepositions are a secondary concern. How did it come to this, and when? Observe a text of a TV commercial, written in 1974, and never before published:
There was a boat at the window of my feet; and the cloudy sky was sitting in the front seat; and she rose up – not missing a beat; she cried: “Who stole the crisis of the forest?”
Then a stork was piping in the reeds; meeting cars with a dealer of seeds; and ready to satisfy all my needs; she said: “Want the least or the morest?”
I had to admit this was the borest.
Now, to display the above poem in such large font would certainly have been seen as a mistake in the early 70’s – but already in December 1981, they were all doing it. They were even sucking cock to get to do it. Who wouldn’t?
The attentive reader is now already growing weary of this article. What the hell does any of this have to do with Gert Future? More than you could ever suppose.
Gert was the one to write that poem. She was the first to suck cock to get to use large font. She was the advertising guru of the early 80’s – and she was the one who did not want to see this article published. In your face, Gert!